Dear Experienced Independent Caregiver

You have the experience.You can do the work.So why is it so HARD to get your own private clients?

This page explains in details how you can start getting your own private cleints, without depending on agencies, employers or saturated care platforms, you will discover the secrets agencies and employers don't want you to know.

You are not imagining it

You have been doing this work long enough to know you are good at it. The families you have cared for trust you. You know what you bring.

But getting your own private clients has been really tough and hard.

You've probably posted online several times, you told people you are available, you lowered your rate thinking that was the problem yet, it's still hard to get clients consistently.

The frustration from that has made you think to yourself,maybe this isn't what I should be doing, maybe I need to get another job. At the same time, you've thought, maybe the caregivers who seem to get clients have something different they do and you are eager to figure it out.

You know there is a huge opportunity in care, but figuring out how to get consistent private clients has been the hardest part about working privately.

And you desperately want to solve that. You need help to know how to get your own clients consistently, not just one-time.

Here is what is actually happening

You're not having a skill problem, you already have the skills and experience. It is not your location and it is not your personality.

Caregivers who get private clients consistently are not better than you. They are not luckier than you. They are not more likeable than you.

The difference is that they have a structural way they get private clients and they don't want you to know about it.

It's a specific strategic way they make themselves visible, that makes the right families find them easily, trust them, and accept their rate without pushing back. Nobody is born with that structure. It is something you learn, build and intentionally use. And once you have it, getting private clients stops feeling like a mystery.

Nobody has ever shown you the specific structure that makes getting private clients work. That is the only thing standing between where you are now and where you want to be. And that is exactly what the rest of this page explains how to fix.

Who you are learning from
Wale Adebayo
Founder, KerlHive & Direct Family Hire Strategist

Hey, Wale here. Before I started KerlHive, I founded several early stage businesses. A few of them failed, and the reason was always the same: I could not get clients consistently to keep revenue and cash flow coming in. Those failures became my classroom. I spent years pulling apart exactly what stops a person with good value to offer from getting clients in a saturated, noisy market and building the structure that fixes it.

I founded KerlHive with one purpose: to build the systems that help you, the experienced caregiver, to stop depending on agencies and institutional employment that keeps you trapped financially, controlled and burnt out. Instead, I figured you can actually build, own and operate your own private care practice as an independent caregiver with a simple but effective structure that gets you private clients in your location.

I have worked with caregivers across different backgrounds, countries, and care settings. What I keep seeing is a similar pattern. Good caregivers with real experience who cannot get private clients, not because they are not good enough, but because nobody has ever shown them how to package what they already have into a value families are happy to get, open to trust, and willing to pay a premium rate for.

The Direct Family Hire Implementation Session is something I run personally with my team. Not a course. Not a recorded session or a boring training session. It is a carefully bespoke live interactive and execution call, where I am in the virtual room with you across all three days, working through your specific situation, your location, your experience, and your goals, until you have a clean, effective private client acquisition structure as your Playbook, that gets you your next private client within 30 days after the session..

What the session actually is: A live Zoom implementation session with me, Wale Adebayo, across three days. Not a lecture you sit through. We talk, we build together, I ask you questions and you build your answers into real written private client acquisition strategy tools. By Saturday, your Playbook is done and ready to use to get your private client.
Wale Adebayo, Founder of KerlHiveLead Strategist, KerlHive
Hear it directly

A caregiver who went through the session.
In her own words.

No script. No prompt. Just what she said when asked what changed after the three days.

Ezy's feedback after the Direct Family Hire Implementation Session

The solution

What you are able to do
once your Playbook is built.

Across three live days, you build a working Direct Family Hire Playbook from the ground up, piece by piece, with guidance at every step. Here is what becomes possible the moment it is done.

person_search
1. You know exactly which family to reach
No more posting for everyone and hearing nothing back. You have a detailed written picture of the specific family who will pay your rate, and everything you say is aimed directly at them.
check_circleRight family. Right words. Right response.
record_voice_over
2. You know the right words to say and how to say it that makes families choose you
You stop sounding like every other caregiver. Your Care Promise makes the right family feel understood before they have even spoken to you, which is why they reach out instead of scrolling past.
check_circleFamilies contact you. You stop chasing.
hub
3. You have a strategic network key persons, sending families to you directly
Your Referral Network Map puts your name in front of doctors, nurses, discharge coordinators and social workers in your area who are asked every week if they know a good caregiver. Now your name comes up.
check_circleA steady flow of families who already trust you.
handshake
4. You get hired and paid a premium rate
You know exactly how to use the right conversation structure and exact words, that makes families feel, believe and trust you as the right fit caregiver they have to hire immediately for their love one. Not because of your years of experience or how skilled you are, but because you communicate value and outcome you will deliver for the family even before mentioning your rate.
check_circleYou get hired. Families pay premium rate. You win.
auto_awesome
You never start from scratch again
Every time you want a new private client, you open your Playbook and follow your steps. It does not expire. It does not stop working. It is built around your location, your experience, and the families you serve best. And it is completely yours.
check_circleBuilt once across three days. Used every time you want a new client.
30 days
Typical time to first direct hire after completing the session
$30–$46+
Hourly rate caregivers charge after building their Playbook
3 days
To go from no structure to a complete, ready-to-use Playbook
Five clear parts

Here is exactly why getting private clients has felt so hard, broken into five parts.

Each part names one specific problem, shows you the fix, and tells you exactly what you build inside the session to solve it. If you recognise yourself in any of it, this session was built for you.

1
You do not know enough about the family you want to work for. And that is why nothing you post is landing.

You know you want to work for a good family. Someone nearby who needs care and will pay well. But that description fits a thousand families and speaks to none of them. You cannot write something that makes the right person stop scrolling if you do not know exactly what that person is afraid of. You cannot say something that makes a family feel understood if you do not know what they are carrying. And you cannot hold your rate with confidence if you do not understand why that specific family would pay it.

Without that depth, every post you write is aimed at everyone and lands with nobody. Every introduction sounds like every other caregiver. Every rate you say sounds like a guess.

On Day 1, you build your Family Profile. Not a vague description. A detailed, written picture of the exact family you want to work for. Their fear. Their hope. The words that make them trust someone. The reason they will pay your rate without asking you to go lower. Every other tool you build across the three days is built on top of this one.

check_circleYou leave Day 1 with your Family Profile written, specific, and ready to anchor everything that follows.
Once you know who you are trying to reach, the next problem becomes clear. What you say when you get in front of them.
2
You have been introducing yourself the same way every other caregiver does. And families are moving on because of it.

Every caregiver is saying the same things. Years of experience. Hardworking. Reliable. When everyone sounds identical, the only thing a family uses to choose is price. So they pick the cheapest. And you, with everything you bring, lose to someone who charges less. That is not fair. And it is completely fixable.

Instead of telling a family who you are, you tell them what changes for them when you show up.

Without
“I have eight years of experience in elderly care and I am hardworking and reliable.”
With
“I work with families whose parents are becoming unsafe at home. I come in, understand exactly what is happening, and put the right care in place so your parents stay safe and as independent as possible. Families tell me the thing that changes most is that they stop worrying every time their phone rings.”

Both of those caregivers may have the same experience. But only one made the family feel understood. Only one named the fear the family has been carrying. Only one gets the call back. That is your Care Promise. And it is built directly from your Family Profile in Step 1.

In the session, you write your Care Promise. Not a template. Yours. Written in your own words, shaped around the outcome you deliver. You leave with something you can say out loud without hesitating. It goes on your profile. It goes in every introduction. It is what makes your rate feel obvious to a family before you even say the number.

check_circleYou leave Day 1 with a Care Promise written in your own words, ready to use immediately.
Your Care Promise is only as powerful as the number of people who see it. Step 3 fixes that.
3
Families who will pay your rate are looking for someone exactly like you right now. They just cannot find you.

The caregivers getting private clients in your area are not posting more than you. They are posting for one specific family, using words that speak to that family's exact situation. When the right person reads it, it feels like it was written just for them. That is why they reach out.

You stop posting for everyone and start posting for the one family you built in Step 1. You know which platforms they use. You know what they are searching for. You know the words that make them feel understood. So when you post, the right person sees it and responds.

In the session, you build your Visibility Plan. A written, specific plan that tells you exactly where to show up and what to say so the right family finds you and contacts you. No paid ads. No complicated platforms. Clear steps you can start the morning after the session ends.

check_circleYou leave Day 2 with a Visibility Plan you can follow from the next morning.
Posting alone is a slow road. The fastest path to a private client is a referral from someone the family already trusts. Step 4 builds that network.
4
The family that will pay your rate is surrounded by people who could send them straight to you today. Those people just do not know your name yet.

The families who pay well do not always go looking online. Many of them get their caregiver from a recommendation. From someone they already trust. Think about who is already in the room with that family. The doctor who tells them their mother needs care at home. The nurse handling the hospital discharge. The pastor sitting with families in hard seasons. The social worker doing home visits. These people are being asked “do you know anyone good” every single week. Right now your name is not coming up. Not because you are not good enough. Because those people do not know you exist.

In the session, you build your Referral Network Map. A written, specific map of the real people and places in your location who are already around the families you want to serve. And a clear introduction built from your Care Promise so that every person on that map knows exactly who you are, what you deliver, and which families to send your way.

check_circleYou leave Day 2 with a Referral Network Map specific to your location, with the exact words to use when you reach out.
Once families start reaching out, one more thing decides whether you get hired. What happens inside the conversation.
5
You are not losing families because your rate is too high. You are losing them in the conversation, before your rate even has a chance.

The moment you say your rate before a family understands what they are getting, you hand them a number with nothing behind it. And a number with nothing behind it is just a cost. The only thing anyone does with a bare cost is compare it to a lower one. So they do. And you lose. Not because you are too expensive. Because the value was never established before the price arrived.

When you lead the conversation in the right order, you ask the family what is happening with their loved one. You listen. Not just to the facts but to what is underneath them. The fear. The exhaustion. The guilt they feel for not being able to do more. You reflect that back in a way that makes them feel, possibly for the first time, that someone actually understands what they are carrying. By the time your rate comes up, the family is not comparing anymore. They are thinking about whether they can afford not to have you.

In the session, you build your Conversation Guide. The exact words and questions for the three conversations that end with a family hiring you at your rate. The first call. The moment your rate comes up. The close. Written in your own voice, practised inside the session before you leave.

check_circleYou leave Day 3 with your Conversation Guide practised and ready. The next time a family contacts you, you know exactly what to say.
If you recognised yourself in any part of what you just read, this session was built for you. It starts this Thursday. Your Playbook is done by Saturday. The next private client you get will not be by luck.
Show Me What Is Included
What you build across the three days

You are not watching. You are not listening.
You are building.

Each day produces real, written tools. Each day's output feeds directly into the next. By Saturday, your complete Playbook is ready.

1
Day 1, Thursday
By the end of today, you know exactly why you are doing this, who you are doing it for, and you have something written that makes the right family choose you over every other caregiver in your area.
Your Personal Reason
The real, honest, personal goal behind why you want your own private clients. Not a professional answer. Your answer. The one that keeps you going when it gets hard. This becomes the foundation of everything you build.
Your Family Profile
A clear, detailed written picture of the exact family you want to work for. Who they are, what they fear, what they want, what makes them trust someone, and what makes them willing to pay well. The more detail you put in here, the more powerfully everything else works.
Your Care Promise
A clear, specific written statement that tells the right family exactly what changes for their loved one when you show up. This is what makes you stand out from every other caregiver in your area. It is what makes the family read your profile and think: this is the one.
check_circleYour Family Profile and Care Promise. Written. Specific. Yours.
2
Day 2, Friday
By the end of today, you have a clear plan for how families find you, a list of families in your location to reach directly, and a map of people who will send families straight to you.
Your Visibility Plan
A simple, written strategy that shows you exactly where to show up and what to say so the family you built in Day 1 finds you and contacts you. No paid ads. No complicated platforms. Clear steps you can start following the morning after the session ends.
Your Direct Outreach List
A written list of families currently in your location who need the kind of care you provide, and the right approach to contact them and make them want to enquire about your service.
Your Referral Network Map
A written map of the specific people in your location who are already in contact with the families you want to serve and who will send those families directly to you once they know who you are and what you deliver.
check_circleYour Visibility Plan, Direct Outreach List, and Referral Network Map. Written. Location-specific. Ready to act on.
3
Day 3, Saturday
By the end of today, you know exactly what to say to turn every family enquiry into a hire at your rate, and your complete Playbook is finished and ready to use.
Your Conversation Structure
A simple, deliberate sequence for how you handle every conversation with a family, built so that by the end of it, the family feels that not hiring you would be a mistake. You will know what to ask, what to listen for, and how to respond at every stage.
Your Conversation Guide
The exact written words and questions for the three conversations that end with a hire: the first call, the moment your rate comes up, and the close. Written in your own voice. Practised inside the session before you leave.
Your Complete Direct Family Hire Playbook
Every tool from all three days organised into one complete, ready-to-use Playbook. By Saturday evening, you open it and you know exactly what to do Monday morning. No guessing. Just follow your steps.
check_circleYour complete Direct Family Hire Playbook. Built across three days. Personalised to your location, your family, your rate. Ready to get you hired within 30 days.
What you walk away with

By Saturday evening, you have a Playbook.
Not notes. Not ideas. A Playbook.

Five written tools that work together. Each one built by you, for your specific situation, in your own words.

See What It Costs
The real numbers

What your working life looks like
now versus after.

Where you are right now
$13–$18
per hour, agency or unstructured private
Weekly (40 hrs)$520 to $720
Monthly$2,080 to $2,880
Rate set bySomeone else
Next clientUnpredictable
arrow_forward
After your Playbook is built
$30–$46+
per hour, direct hire, your rate, your terms
Weekly (40 hrs)$1,200 to $1,840+
Monthly$4,800 to $7,360+
Rate set byYou
Next clientYour Playbook

An extra $800 to $1,200 a month is the difference between scraping through and breathing. Setting your own rate is the difference between resenting your work and feeling respected for it. And knowing exactly how to get your next client is the difference between anxiety every time a placement ends, and a calm plan you can follow.

What makes that shift possible is a structure. And that structure is what you build in the session.

Caregivers who have been through this

They came in frustrated and without a plan.
They left with immediate earning capability.

KerlHive works with caregivers across North America and the UK.
Struggled with: no consistent clients despite months of trying

“Close to a year I was posting everywhere. Facebook groups, telling everyone I was available, even reached out to a few people directly. Nothing was sticking. After Day 2 something just clicked. I had an actual map of where the families in my city were looking and what they needed to hear. Three weeks later I got my first direct hire call and exactly 6 days later after all paper work was done, I started working. I just needed to know where to look and what to say.”

Ama Bethune Aaron
Ama Bethune Aaron
Private caregiver, Vancouver BC
6 years experience, Canada
Struggled with: lowering her rate out of fear and still not getting hired

“Every time a family asked my rate I would go lower before they even said anything. And even after I went lower they still would not commit. I thought I was just too expensive. In the session I realised my rate had nothing backing it up. Nobody knew what they were paying for. Once I built my Care Promise everything shifted. The next family I spoke to hired me for a rate I am very comfortable with. I was seriously amazed that could happen.”

Jane Moreno
Jane Moreno
Independent PSW, Charlotte NC
8 years experience, USA
Struggled with: watching others get clients and not understanding why she could not

“I genuinely thought getting private care clients was just about doing what every other caregiver was doing online, but after joining the sessions, I realized there is actually a structure behind how experienced caregivers consistently get clients. Before this, I was simply showing up and hoping something would happen. By Day 3, it completely clicked, I saw exactly why I was struggling and I fixed it by using the playbook structure. Currently, I am working with a client in Edgbaston.”

Temi Adeoye
Temi Adeoye
Home caregiver, Birmingham UK
3 years experience, UK
30–60
Days to first direct hire
for caregivers who execute consistently
2x
Typical income increase
moving from agency to direct families
3
Days to build a complete
Direct Family Hire Playbook you use immediately
I Am Ready. Show Me How to Join.
What you need to know

Straight Forward
Here is exactly how it works.

The regular price of the Direct Family Hire Implementation Session is $247. Right now there is an early access price of $97 that closes Tuesday midnight. The program starts Thursday. Here is the exact timeline.

Tuesday Midnight
Early Access Closes
$97
Deadline to claim
Wednesday
Price Increases
$247
Full price active
Thursday
Session Begins
—
Day 1 live
Full Price
Standard Access
$247
From Wednesday onwards
  • check3-day live Direct Family Hire Implementation Session
  • checkYour complete custom Direct Family Hire Playbook
  • checkAll five written tools, built live with guidance
  • check30-day replay access
  • check30 days of execution support
Early Access
Early Access
$97
Closes Tuesday midnight.
Closes Tuesday midnight. No extensions.
  • checkEverything in Standard Access, plus:
  • checkPriority placement on KerlHive Connect at launch
  • checkFounding cohort recognition
  • check$150 savings locked in immediately
🛡️The Execution Guarantee

Attend all three sessions. Build your Playbook. Take consistent action for 30 days. If you do not get hired by a family, Wale will work with you directly until you get hired. Your success is not a bonus. It is the entire point.

Why is there an early access price? This cohort helps shape and refine the Direct Family Hire Implementation Session. Early access members carry specific advantages that later cohorts will not have, including first placement when KerlHive Connect launches. The deadline is Tuesday midnight. The price moves to $247 on Wednesday. There are no exceptions and no extensions.
Claim My Spot at $97
lockSecure checkout via Stripe
credit_cardOne-time payment
shieldNo recurring fees
Everything included

Everything you need to go from
invisible to earning directly.

When you join, here is exactly what comes with your place in this cohort.

auto_awesome
Your Core Deliverable
Your Direct Family Hire Playbook, Built and Ready to Use
Not notes. Not a template to figure out later. A complete, personalised Playbook you finish building by Saturday, ready the moment the session ends. Every time you want a new private client, you open your Playbook and follow your steps.
Value
$997
groups
Included
3-Day Live Direct Family Hire Implementation Session
You do not watch and then go figure it out alone. You build your complete Playbook right there in the session, with Wale guiding you at every step in real time. By Saturday, you are done.
Value
$247
chat
Included
Word-for-Word Conversation Guide
The exact words for the three conversations that end with a family hiring you: the first call, the rate conversation, and the close. Written in your own voice. No more wondering what to say or how to say it.
Value
$397
map
Included
Your Personal Referral Network Map
A map of the people and places in your area who can send families directly to you, built specifically for where you live and who you serve. A source of clients you own and control, completely independent from any platform or agency.
Value
$347
replay
Included
30-Day Full Replay Access
Watch back every session in full for 30 days. If you miss a session or want to revisit a step as you execute, everything is there for you.
Value
$197
support_agent
Included
30 Days of Support While You Execute
A private support space where you can ask questions, get feedback, and stay on track as you put your Playbook into action. You are not left to figure it out alone once the sessions end.
Value
$197
star
Early Access Only. Never offered again.
Priority Placement on KerlHive Connect
KerlHive Connect is being built now and will open to families this year. Every caregiver in this cohort is guaranteed a first-in-line spot the day it opens, at no extra cost. Families will see you first. This placement will not be offered again after this cohort at any price.
Value
∞
Total Value
$2,792
Your Price Today
$97
Closes Tuesday midnight. Full price is $247.
At $30 an hour, four hours of work at your new rate covers the full early access fee. Every hour after that is yours.
Claim My Spot
Is this for you?

Built for experienced caregivers
who are ready to earn on their own terms.

check_circleThis is for you if
  • ✓
    You have at least 2 years of caregiving experience and you know you are good at your work
  • ✓
    You have tried posting and telling people you are available, and it has not worked consistently
  • ✓
    You want to charge more but you do not have a clear way to back up your rate when a family pushes back
  • ✓
    You are tired of starting from scratch every time you need a new client and you want a repeatable process
  • ✓
    You want to leave the session with five written tools you can use immediately, not notes to figure out later
  • ✓
    You are ready to show up across all three days, build it live, and put it into action the moment you are done
cancelThis is not for you if
  • ✗
    You are new to caregiving and still building your core experience
  • ✗
    You want to watch and wait rather than show up and build. The session requires you to do the work during the three days.
  • ✗
    You are not willing to have direct conversations with families about your rate and what you offer
  • ✗
    You are not willing to put in the effort required
  • ✗
    You are comfortable where you are and not looking for anything to change
I Am Ready. Build My Playbook.
Questions

Questions caregivers ask before joining

I have been struggling to get private clients for a long time. Is it too late for me to change this?
It is not too late. The struggle you have been through is not a sign that this is not for you. It is a sign that nobody has ever given you the right structure. The session is specifically built for caregivers who have been stuck in exactly this pattern. The longer you have been stuck, the clearer it will become during the session why things have not been working. And that clarity is what changes everything.
What if I have never found my own clients before? Will this still work for me?
Yes. This is built for caregivers who are starting from zero with private clients. Every step is broken down simply and Wale builds everything with you during the sessions. You do not need any prior experience finding clients on your own. You just need to show up and do the work.
I work shifts and my schedule is not always predictable. What if I cannot make it to all three days live?
You get full replay access for 30 days. If you miss a session or need to rewatch a step, you can do that at any time within those 30 days. Being live gives you the best result because you get real-time support as you build. But you will not lose your Playbook if you miss a session. You can catch up and complete it.
I am not good with technology. Will I be able to follow this?
Yes. The session runs on Zoom, which most caregivers already use or can access easily. There is no complicated technology involved beyond that. Wale walks through every step with you during the sessions. If you can read and type a message, you can do this. The tools you build are written documents, not apps or platforms you have to learn.
Is this for caregivers in the USA and Canada only?
No. KerlHive works with caregivers across North America and the UK. If you are an experienced caregiver who wants private clients, this session is for you regardless of where you are located.
What exactly will I leave with at the end of the three days?
You will leave with your own Direct Family Hire Playbook. This is a complete, personal, ready-to-use set of five written tools: your Family Profile, your Care Promise, your Visibility Plan, your Referral Network Map, and your Conversation Guide. Each one was built during the sessions, with you, step by step. You will not leave with notes. You will leave with finished tools you can use immediately.
What if I do the sessions and it still does not work for me?
If you attend all three sessions, build your Playbook, and take consistent action for 30 days without getting hired, bring it back to Wale directly. He will work with you until it works. You are not left on your own.
Why does the early access price close on Tuesday if the program starts Thursday?
The early access price exists because this cohort helps shape and refine the Direct Family Hire Implementation Session, and early access members carry specific benefits that later cohorts will not have, including priority placement on KerlHive Connect. The deadline is Tuesday midnight. The price goes up on Wednesday. There are no exceptions and no extensions.
I Am Ready. Take Me to Join.
Your move

You have been doing the work.
Now build something that works for you.

You show up Thursday without knowing what to do. By Saturday, you have five written tools, your name ready to give to referrers, your Care Promise ready to post, your Conversation Guide ready for the next family who contacts you. You leave Saturday knowing exactly what to do Monday morning. No guessing. Just follow your steps.

If you close this page today without joining, Monday morning looks exactly like it did last Monday.

The cohort fills and starts Thursday. Tuesday midnight is the last point at which your access can be confirmed in time.
Claim My Spot Before Tuesday Midnight
Session starts Thursday. Early access closes Tuesday midnight.
lockSecure checkout
credit_cardOne-time payment
shieldExecution guarantee

You have been showing up for families for years. It is time to build something that shows up for you.