A broken system.
A real way to fix it.
Caregiving is a $500 billion industry running on extraction. Caregivers earn a fraction of what families pay. Families overpay for inconsistent service. KerlHive is building the infrastructure that replaces the agency model entirely.
We do not take calls to pitch. We take calls to have a real conversation with people who have read this page and believe the opportunity is real.
The caregiving market is enormous. And almost entirely broken.
Home care is a $500 billion global industry. It is also one of the most inefficient labour markets in existence. Agencies dominate through inertia, not value. They collect 30 to 50% of every transaction while providing coordination that technology can replace at a fraction of the cost.
Caregivers are burned out, underpaid, and have no independent identity or earning path. Families are paying too much for too little consistency. The regulatory environment is pushing toward direct-pay models. The workforce is growing faster than supply can meet demand.
Every condition for a new market infrastructure is in place. What has been missing is a company willing to build it around the caregiver first.
Projected to exceed $700B by 2030, driven by an aging population and the shift from institutional to home-based care.
Nearly four in five caregivers report burnout weekly. The workforce is collapsing under conditions that no structural solution has addressed.
Agencies claim 30 to 50% of every hour families pay for. That margin is the gap KerlHive operates inside.
Independent caregivers earn up to twice as much as agency-employed counterparts for the same skill level and hours.
Proof before promises.
We made a deliberate decision not to raise external capital until traction thresholds are met. Here is what active work looks like.
The first product, our caregiver readiness and independence programme, is active in market. The Caregiver Circle is running weekly live sessions with real, experienced caregivers.
Two-tier offer structure generating cashflow: MVO subscriptions ($17 to $97/month) and PVO high-ticket programmes ($1,997 Launch Program). The model is designed to fund the build.
The family-facing platform is in active development. Priority list is open. Early family leads are already coming in and shaping the product specification.
Caregivers are in the circle before the technology is fully built. That is intentional. The network effect starts with trust, not with an app.
KerlHive is built and operated by Heelheid Venture Studio. No external investors, no runway pressure. Strategic capital enters when the numbers justify it.
Market proof, cashflow generation, and caregiver network depth are the conditions for moving to Infrastructure MVP and then to controlled launch.
KerlHive Launch in market. Caregiver circle growing. Revenue model active. No external capital.
KerlHive Connect platform build. Family matching system. Caregiver profiles and booking infrastructure.
Geographic launch in Canada. Controlled onboarding of caregivers and families. Platform validation at scale.
This is where external strategic capital enters. The company is incorporated formally and fundraising begins with proof in hand.
National and international expansion. KerlHive Agent and KerlHive Sense layered in. Network effects compound.
Three streams. Each one compounds.
The model starts with caregiver programmes, grows into platform commissions, and scales into institutional contracts. Each layer builds on the one before it.
Independent caregivers entering or growing their practice. Direct revenue from day one. Designed to generate cashflow while building the caregiver network.
KerlHive Connect takes a transparent service fee on bookings between families and independent caregivers. No hidden markup. Value-aligned on every transaction.
KerlHive Agent provides hospitals and clinics with vetted, flexible staffing from our network. High-value B2B contracts layered on top of the consumer base.
The conditions have finally converged.
The aging population in Canada, the UK, and globally is the most predictable demand curve in healthcare. It does not reverse.
Governments are pushing toward direct-pay and independence models. The agency model is under scrutiny in multiple markets simultaneously.
AI-assisted matching, voice-first care logging, and digital credentialing make the infrastructure we are building possible in a way it simply was not five years ago.
The caregiver shortage is structural. Attracting and retaining talent requires fixing the economics, not tweaking the surface. That is what we are doing.
The home care market has no Uber, no Airbnb, no platform company that has solved this at scale. The space is wide open for the right infrastructure.
Who this call is right for.
Who it is not right for.
If the numbers and the
mission align for you,
let us talk.
We are not looking for capital yet. We are looking for the right people to be in the room when we are. If you have read this page and you believe what we are building is real, book a conversation with the founding team.
Alternatively, reach us directly at ceo@heelheidbusiness.com